The Birth of a Fashionable Cotton Bag

The Birth of a Fashionable Cotton Bag

India is not only rich in its cotton heritage but also has the most skilled craftsmanship. So, when both come together to manufacture cotton bags, you can expect something more than a regular cloth bag — an attention grabber!

In recent years with the growing awareness of environment-friendly products, India has become one of the major players in exports of cotton handbags. In fact, in the last decade, the country has exported more than USD 100 million worth of cotton handbags to countries like the US, UK, Canada, Germany, Spain, France, Australia, Belgium, Italy, and Japan. But this is only the tip of the iceberg. India has to gear up to meet the ever-increasing global demand for functional and fashionable cotton bags.

While the Indian textile industry has created leading brands like Bombay Dyeing and Raymonds, it cannot boast of a single brand of cloth bags. Texprocil and government initiatives like Skill India are helping cotton bag exporters of India to gain a strong foothold in overseas markets.

Now is the right time for India to intensify its manufacturing and promotional activities to get a larger share of the global business. After the recent pandemic, China may lose its place as the No.1 exporter of cloth bags. Importers may look towards India to source stylish and high-quality cotton bags.

The scenario at home is also changing. There is growing consumer awareness to reduce one-time plastic bags by replacing them with reusable cloth bags. Some change-makers have entered the fray with fashionable cloth bags. One such initiative is called Bagaloom.

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